This privacy policy applies between you, the User of this Website as well as KFX Services Limited, the owner and provider of this Website. KFX Services Limited takes the privacy of your information very seriously. This privacy policy also applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully.

Definitions and interpretation of policy

1. This privacy policy uses the following definitions:

Data	Collectively all information that you submit to KFX Services Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;
KFX Services Limited, or us	KFX Services Limited, a company incorporated in England and Wales with registered number 10137883 whose registered office is at 4th Floor, 43 Berkeley Square, London, W1J 5FJ, UK;
User or you	any third party that accesses the Website and is not either (i) employed by KFX Services Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to KFX Services Limited and accessing the Website in connection with the provision of such services; and
Website	the website that you are currently using, www.kfxservices.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

1. In this privacy policy, unless the context requires a different interpretation:
   1. the singular includes the plural and vice versa;
   2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
   3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
   4. “including” means “including without limitation”;
   5. reference to any statutory provision includes any modification or amendment of it;
   6. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

1. This privacy policy applies only to the actions of KFX Services Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website or any links we may provide to social media websites.

Data collected

1. We may collect the following Data, which includes personal Data, from you:
   1. Name
   2. Job Title;
   3. Profession;
   4. Contact Information such as email addresses and telephone numbers;
   5. Demographic information such as postcode, preferences and interests;
   6. IP address (automatically collected);
   7. Web browser type and version (automatically collected);
   8. in each case, in accordance with this privacy policy.

Our use of Data

1. For purposes of the Data Protection Act 1998, KFX Services Limited is the “data controller”.
2. We will retain any Data you submit for 6 months.
3. We won’t disclose your data to third parties, unless obliged or permitted to by the law. This includes our affiliates and/or other companies within our group.
4. We store all personal Data securely in accordance with the principles of the Data Protection Act 1998. Furthermore, for more details on security see the clause below (Security).
5. The above Data may be needed to provide you with the best possible website experience. Specifically, we may use data for the following reasons:
   1. internal record keeping;
   2. improvement of our products/services;
   3. transmission by email of promotional materials that may be of interest to you;
   4. contact for market research using email, telephone, fax or mail. We may use such information to customise or update the Website;

in each case, in accordance with this privacy policy.

Third party websites and services

1. KFX Services Limited may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.

Links to other websites

1. This Website may, from time to time, provide links to other websites. We have no control over such websites. Furthermore, we are also not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. Therefore, you should read the privacy policy or statement of other websites.

Changes in business ownership and control

1. KFX Services Limited may, from time to time, expand or reduce our business and this may thus involve the sale and/or the transfer of control of all or part of KFX Services Limited.
2. We may also disclose Data to a prospective purchaser of our business or any part of it.
3. We will ensure your privacy protection.

Controlling the use of your Data

1. You can restrict our use of Data. This may include the following:
2. use of Data for direct marketing purposes; and
3. sharing Data with third parties.

Functionality of the Website

1. If you want to use all features and functions available on the website, certain data may be required.

Accessing your own Data

1. You can also ask for a copy of any of your personal Data held by KFX Services Limited (where such Data is held) on payment of a small fee, which will not exceed £4.99.

Security

1. Data security is of great importance to KFX Services Limited and thus, in order to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
2. You are responsible for keeping any password required confidential.
3. We endeavour to do our best to protect your Personal Data. However, the information transmission over the internet is done at your own risk. Nevertheless, we cannot ensure the security of your Data transmitted to the Website.

General

1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, then that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
4. This Agreement will also be governed by and interpreted according to the law of England and Wales.
5. Furthermore, all disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

1. KFX Services Limited reserves the right to change this privacy policy if necessary or required by the law from time to time. Any changes will be immediately posted on the Website. You must accept the terms of the privacy policy on your first use of the Website. You may also contact KFX Services Limited by email at info@advisorykonnect.com.